74132-41475-interior-174132-41476-interior-274132-41477-interior-3
  • Format: Hardbound
  • Categories: .
  • Published on: 4/14/2015
  • ISBN: 9781608873593
  • Pages: 272
  • Trim Size: 5.25 x 6.75
  • Season:

Meet Mr. Product, Vol. 1 The Graphic Art of the Advertising Character

$17.99

Usually ships within 1 business day
Fulfillment by Simon & Schuster
Buy from another retailer

Product Description

We share our dinner table with them and trust them with our cars and children, and whether we realize it or not, we’ve been listening to their counsel for generations. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Umbrella Girl, and countless other advertising characters have long helped us navigate the grocery aisles and choose our products. Here in Meet Mr. Product, readers find a vibrantly colorful tribute to these pop culture icons. Offering up fascinating tidbits on hundreds of "spokes-characters," this colorful compendium profiles the organization of the characters, their evolution, and most interesting trivia. (Did you know Elsie the Cow is married to Elmer of household glue fame?) Famous faces and a host of recently discovered characters fill Meet Mr. Product’s pages to bursting, taking us on a tour of advertising’s most charismatic creations.

About the Author

Warren Dotz, M.D., Author: Warren Dotz is a collector of pop culture ephemera and the author of 11 books on advertising, design, and commercial label art. His commentary has appeared in Advertising Age, Adweek, and the New York Times Magazine. He divides his time between San Francisco and New York City.

Masud Husain, Co-Author: Masud Husain is a graphic designer, branding specialist, and avid collector of American advertising ephemera. He designed and coauthored the award-winning books Meet Mr. Product and Ad Boy with Warren Dotz. He lives in Albany, CA.